PEX

PEX (@pexandton) is a channel dedicated to gifts, NFT enhancements, and activity within the Telegram and TON ecosystems. The main content consists of brief news updates on new gifts, changes to game mechanics, upcoming models, and updates to NFT features. The channel actively uses affiliate links for purchasing Stars, gifts, and marketplace items, so a significant portion of its posts is related to monetizing user activity. Despite high engagement, the channel’s audience is gradually shrinking, and the large number of edited posts reduces the transparency of the project’s operations.

Content and Format

PEX publishes brief news items and updates on Telegram gifts, NFT models, and mechanics within the Telegram ecosystem. The main focus is on gifts that can be upgraded, transferred, turned into NFTs, or used in the “crafting” mechanic—combining items to obtain a new version. Virtually every post includes links to purchase Stars or gifts, or to visit NFT marketplaces within the TON ecosystem.

Content is divided into several recurring formats:

• news about the release of new gifts and NFT upgrades;

• posts featuring glimpses of upcoming models from Telegram designers;

• reports of bulk purchases of specific items;

• speculative expectations of updates and "improvements";

• Occasional warnings about scams and fake tokens.

Most posts are 1–3 sentences long and are published without detailed analysis. The channel focuses on posting quickly and constantly keeping the audience interested in Telegram NFT giveaways. It regularly uses emotional headlines that create a sense of urgency and encourage the audience to follow updates in real time.

The channel features English-language posts, brief updates lacking context, and posts consisting solely of emojis. This further reduces the channel’s informational value for an audience that expects in-depth analysis or market insights.

Monetization and Business Model

Monetization is built around affiliate links and activity within the Telegram Gifts ecosystem. Links to purchase Stars, NFT gifts, and the Portals marketplace are placed under virtually every post. Referral mechanisms are used, through which the channel owner potentially earns a percentage of the audience’s actions.

Certain posts directly drive trading activity. The channel regularly posts about bulk purchases of items, price increases, restrictions on NFT transfers, and possible future updates. This approach generates additional interest in buying gifts and increases engagement in trading digital items.

From time to time, promotional content from third-party channels and projects appears within the Telegram community. At the same time, there is virtually no clear distinction between news and promotion—many posts serve as both advertisements and informational updates.

Reputation, Risks, and Key Features

The channel was created as recently as April 2025, but it already had a large audience when it launched. The subscriber history appears erratic: the number of subscribers dropped from approximately 43,000 to 29,000, followed by a sharp increase of about 5,000 subscribers and then another decline. This pattern suggests that the audience is being artificially inflated.

With an engagement rate of about 13%, the discussion under the posts remains weak. Comments are open, but there is little activity, and accounts with advertisements in their profiles can be found under the most recent posts. This may indicate a low level of genuine community engagement around the channel.

Another risk factor appears to be the large number of edited posts—more than half of the posts have been modified. However, there have been no deletions. This practice is common among channels that revise their wording in response to changes in market conditions or updates to information.

However, the channel does not show any direct signs of fraud. The main risk stems precisely from the speculative nature of the content and the constant encouragement of trading activity within Telegram’s NFT gifts.

Conclusion

PEX is a niche channel dedicated to Telegram Gifts, NFT gifts, and updates within the TON ecosystem. It is ideal for an audience that actively follows Telegram collectibles and wants to stay up to date on new releases and improvements.