Гои Дурова

“Гои Дурова” (@NFT_GUF) is a major anonymous channel dedicated to Telegram Gifts, NFTs, and news related to Telegram and cryptocurrencies. Its content primarily consists of short news updates, opinions on the gift market, polls, and posts promoting Rocket Gift. The channel regularly features offers with free bets, case studies, and limited-time promotions. The main drawbacks are opaque audience growth, a large number of deleted promotional posts, and active promotion of a gaming service with paid mechanics.

Content and Format

The channel typically posts 2–3 updates a day and focuses on short-form content without in-depth analysis. The main topic is Telegram Gifts and related collections, though news about Telegram, cryptocurrencies, technology, and notable events appears from time to time.

Content can be divided into several categories:

• News and updates on the Telegram Gifts market;

• the author's opinions on the value of GRAM and specific collections;

• brief cryptocurrency and technology news;

• polls, memes, and posts designed to elicit a response from the audience;

• Promotion of case studies, free bets, and Rocket Gift promotions.

News stories are often accompanied by emotional headlines and a brief commentary from the author. There are virtually no in-depth market analyses, calculations, or systematic investment analysis.

Some of the posts effectively serve as advertisements for Rocket Gift. Readers are encouraged to open cases, receive free bets, top up their balances, and participate in NFT giveaways, and the advertising content is visually barely distinguishable from regular content.

Monetization and Business Model

The main notable commercial element is the promotion of Rocket Gift through links to the Telegram app. Users are directed to cases and game modes that use Stars, and certain posts encourage them to top up their balance with bonuses or the chance to earn a valuable NFT.

The marketing is built around the promise of a potentially large prize: for example, it features a user who allegedly deposited 500 Stars and received a gift worth about 10,000 Stars. Other posts mention a limited number of packs, expensive prizes hidden among thousands of redemptions, and limited-time discounts.

Such offers are accompanied by calls to act quickly and statements indicating that the promotion will end in a few hours. This increases the pressure on users and may encourage them to spend their Stars impulsively.

Reputation, Risks, and Key Features

The channel's creator is completely anonymous, and there does not appear to be a self-sustaining public ecosystem surrounding the project. With an audience of approximately 86,000–106,000 subscribers, engagement stands at about 3%.

Until the summer of 2026, the audience grew relatively gradually, after which the number of subscribers doubled in about a week. However, there is no evidence of any significant external promotion that could clearly explain the increase of tens of thousands of users.

The history of posts raises a separate issue: a large number of posts related to giveaways and Rocket Gift are being deleted. Among the deleted content are livestreams promising to give away NFTs and Stars, as well as advertisements for cases and limited-time promotions.

Conclusion

"Гои Дурова" is a good place to quickly catch up on news and rumors surrounding Telegram Gifts, but a significant portion of the feed simultaneously directs the audience to Rocket Gift. The owner’s anonymity, the unexplained spike in subscribers, and the removal of promotional posts call for a cautious approach to promoting the game’s mechanics.