787s cooking

787s cooking (@cooking787) is a Ukrainian channel that combines speculative trading, arbitrage, drop ideas, and the personal blog of the creator, Marko.787. The main content revolves around fast-moving market situations: futures trading, finding price discrepancies between exchanges, pre-market trading, and participating in token sales. The channel publishes 1–3 posts per day and maintains a high audience engagement rate of about 30%. The main risks are associated with an aggressive presentation style, a constant emphasis on quick profits, the promotion of referral links, and the publication of high-risk trading scenarios involving leverage.

Content and Format

The channel is almost entirely focused on short-term cryptocurrency speculation and opportunistic trading. The author regularly posts ideas for trading futures and analyzes arbitrage opportunities between Hyperliquid, Bybit, Bitget, and other platforms. The posts frequently feature discussions of spreads between centralized and decentralized exchanges, pre-market trading prior to the official listing of tokens, and managing volatility after unlock events.

Content is published very quickly and is often tied to a specific event: a TGE, a listing, token-related news, activity in large wallets, or changes in liquidity over the weekend. The author regularly posts details of his own trades: where he opened a short position, where he placed limit orders, where he closed a position, and what the outcome was. This creates the feeling of a “live trading journal” rather than a typical news channel.

A separate section of the content is dedicated to airdrops, reward systems, and engagement in Web3 projects. The author shows which platforms he uses to earn future rewards, what actions he takes, and which ecosystems he’s betting on. At the same time, the channel is gradually turning into a personal blog: posts are appearing about cars, trips, livestreams, lifestyle, and personal challenges.

Monetization and Business Model

The primary source of revenue revolves around affiliate links to crypto exchanges, trading platforms, and services. Virtually every major review includes referral links to exchanges, DEXs, bots, or airdrop projects. The author actively promotes sign-ups on these services using their own referral codes and invitations.

The second part of monetization involves advertising third-party channels and crypto projects. Advertisements for traders, token sales, and platforms regularly appear in the feed, with some of the ads presented as the “author’s personal interests” rather than as separate ad units.

The following are also used:

• promoting a private community and “one’s own circle”;

• monetization through the audience's shopping activities;

• selling access to cryptocurrency giveaways;

• services related to managing exchange accounts and recovering a portion of trading losses;

• Promotion of related channels and streams.

The giveaway of a BMW M4 via a Telegram bot stands out on its own. This is no longer just typical crypto content, but a full-fledged, engaging marketing mechanism designed to retain the audience and stimulate activity within the creator’s ecosystem.

Reputation, Risks, and Key Features

The creator runs the channel publicly in the first person and directly associates the content with his brand, Marko.787. The project has an Instagram account, Twitch streams, and associated Telegram channels, so the channel appears to be part of a broader media ecosystem.

At the same time, the presentation style relies on emotional pressure and a constant emphasis on quick money-making opportunities. The feed regularly features phrases like “don’t miss out on the market,” “cash out,” “boost your balance,” “weekend manipulation,” and “Xs” on token sales. The author often emphasizes high profit margins and volatile trading conditions.

Comments on the channel are completely disabled, so the audience cannot publicly discuss trading results or controversial issues. At the same time, posts are almost never deleted and are rarely edited, which makes the channel appear significantly more transparent than many similar trading channels.

Conclusion

787s cooking is a fast-paced and highly emotional crypto channel for an audience that is already actively trading and looking for speculative opportunities within the market. The channel provides a wealth of real-time market insights and showcases the author’s practical approach to trading, but at the same time constantly encourages the audience to take high-risk actions.