Blum: Новини Українською

Blum: Новини Українською (@Blumcrypto_Ukrainian_News) — the official Ukrainian channel of the Blum crypto project, focused on product news, ecosystem updates, and the promotion of its own services within Telegram. Most of the posts focus on trading tools, rewards programs, affiliate campaigns, and event announcements. The channel rarely publishes independent market analysis and serves primarily as a corporate information resource. The main limitation is that the channel will effectively cease active operations after December 2025, and some of the project’s key products will be shut down in March 2026.

Content and Format

The channel serves as a localized news outlet for the Blum ecosystem, tailored for a Ukrainian audience. Through the end of 2025, content was published nearly every day, maintaining a steady flow of information about the company’s products.

Main content categories:

• News and updates on Blum services;

• announcements of AMA sessions and partner events;

• educational materials on trading and cryptocurrencies;

• contests, sweepstakes, and game-based activities;

• Notifications about maintenance and service status.

Most of the posts relate to Perps, Memepad, Trading Bot, and the Trade Points system. The channel regularly kept users informed about the launch of new features, network support, technical issues, and changes to the rules of the rewards programs.

Educational materials on YouTube and the Blum Academy played a special role. However, the educational content remained a supplementary element and did not contribute to the channel’s independent analytical value.

Comments are open, but there doesn't seem to be much user discussion. The writing style follows the format of corporate announcements, without any personal opinions or public figures.

Monetization and Business Model

The monetization model is entirely focused on promoting Blum's own products. The channel regularly directs its audience to the trading bot, the Perps service, Memepad, Launchpad, and related ecosystem tools.

A significant portion of the posts focuses on trading competitions, Trade Points programs, referral programs, and campaigns featuring partner tokens. Users are encouraged to make trades, complete tasks, invite new participants, and take part in contests.

There are also partner integrations. The feed regularly features joint activities with the TON Foundation, KuCoin, BRIN, and other crypto projects. At the same time, the advertising is seamlessly integrated into the overall product communication and aligns with the channel’s theme.

Reputation, Risks, and Key Features

The channel is associated with the official Blum project, which has gained widespread recognition thanks to the Telegram ecosystem and support from major players in the crypto market. There is no specific public author here, as the channel represents the company rather than a particular expert.

One positive aspect is the transparency of technical communication. The administration regularly published notices regarding outages, maintenance, infrastructure issues, and the status of services.

At the same time, audience trends show a prolonged decline in subscribers following a peak of around 14,000 users. There has been no active promotion of the channel recently, and posting activity has virtually come to a halt since December 2025.

No signs of fraud were found; however, the decline in activity and the discontinuation of some key products have significantly reduced the channel’s relevance as a source of information.

Conclusion

Blum: Новини Українською is the official news channel of a major crypto project, which was used to support the product ecosystem and communicate with the Ukrainian audience. While it was active, the channel effectively served as a corporate media outlet; however, it offered virtually no independent analysis and has now essentially ceased regular activity.